We helped Hanes identify gamers as a potential target in the hard-to-reach 18-24 yo male demographic, then created a site experience geared specifically towards gamers that featured videos, tips and a UGC tip contest to win a Sony Playstation gaming system.

I created the initial site concept, wrote all copy and video scripts, worked with the Art Director and Video Producer on look and feel, and assisted in directing the actors.


video, website, UGC, contest