Name

Anna Hecker

About

I string words together like nobody’s business… and that’s just the beginning. I’m also a strategic thinker with strong digital expertise and an editorial mindset. I put business objectives first, consistently creating work that delights clients, wins awards, and generates results.

Experience

Content Under Pressure
Founder/Freelance Content Creator, Copywriter, and Creative Strategist, 7/2010 – Present
• Advise on strategy and craft copy for custom and SEO content, corporate websites, e-mail and newsletter marketing, branding presentations, online advertising, and social media.
• Clients include The New York Times, Refinery29, Gawker Media, M&M’S, The Environmental Defense Fund, American Express, MTV, Comedy Central, F/X, and Swarovski.

Hearst Magazines
Associate Copy Director, 1/2013 – 10/2014
• Oversaw custom advertiser content creation for 18 websites including Cosmopolitan, Seventeen, MarieClaire, Esquire, Good Housekeeping, and House Beautiful.
• Developed content strategy and defined native advertising best practices for a $35M sales team.
• Ideated and wrote sales materials including capabilities decks, one-sheets, and the 2014 General Sales Presentation.

DailyCandy
Senior Promotions Editor, 4/2012 – 1/2013
• Developed concepts and wrote copy for cross-platform marketing initiatives with Starbucks, Dove, Nike, Fekkai, Under Armour, Levi’s, Chase, NBC Universal, and more.
• Edited DailyCandy Dedicated and Deals content for 11 local and 2 national markets.
• Wrote and edited up to 30 pieces of content a day, with an average 1-day turnaround.

Night Agency
Senior Copywriter/Creative Strategist, 6/2009 – 7/2010
• Conceived and executed creative digital campaigns for Dial, Hanes, Keds, mark, Cinemax, Purex, Playtex, Champion, SoftScrub, Göt2B, and Happy Baby.
• Provided strategic direction and supervised creative teams on winning pitches for Shiseido, SoftScrub, Michael Collins, Kaspersky, and Göt2B.

G2 Interactive
Senior Copywriter, 2/2008 - 6/2009
• Crafted interactive campaigns and wrote digital copy for M&M’S, CoverGirl, Campbell’s Soup Company, Pepperidge Farm, and Mars Direct.
• Led creative team on winning MyM&M’S new business pitch.

Organic
Copywriter 2/2006 – 2/2008
• Created interactive campaigns for Bank of America financial products.
• Participated in new business pitches.

Education
New School University, New York, New York
M.F.A. Fiction Writing, 2005

New York University, New York, New York
B.A. Individualized Major, 2002

Volunteer
New York Women in Communications
Mentor, 2014-Present

DanceSafe
Outreach, 2015-Present

FIGMENT Arts Festival
Communications Consultant, 2008-Present

Awards
• 2013 Webby Honoree for Best Copywriting: DailyCandy Levi’s Holiday Campaign
• 2013 Creative Media Award: Hanes Undercover Color Campaign
• 2010 Small Agency of the Year, Northeast Region: Night Agency
• 2010 OMMA Award: Keds.com
• 2010 OMMA Award: Hanes Sock Drive
• 2009 New York Festivals Finalist: HalloweenMillion.com
• 2009 Communicator Award: M&M’S® Indiana Jones Mint Crisp Adventure
• 2008 WebAward: M&M’S® Indiana Jones Mint Crisp Adventure
• 2007 WebAward: Bank of America No Fee Mortgage PLUS

Location

New York