Hanes Holiday Moments

I came up with Uncomfortable Holiday Moments as the cornerstone for Hanes' holiday gifting campaign. The message: Give and request Hanes this season and make everyone’s holidays just a little more comfortable.

This tied in perfectly Hanes' Comfort Fit Guarantee and resonated with shareholders and customers alike – after all, who hasn’t experienced an Uncomfortable Holiday Moment? The client loved the concept so much that they asked us to explore extending it through multiple key purchasing seasons.

Hanes

interactive

www.uncomfortableholidaymoments.com/