Education Maximizer Microsite

Advertising for student lending needs to capture college-bound seniors, but their parents are ultimately the ones who make the financial decisions. Since everyone knows that 18-year-olds and their parents don’t speak the same language, we designed a microsite for Bank of America’s Education Maximizer Student Loan with two distinct paths, each of which directly addresses the unique questions, concerns and tonalities of its target audience audience.

Bank of America

website, financial