Laundry Day the Easy Way

For a Hearst Digital Media exclusive Digitorial ad unit spanning three women’s lifestyle properties, I concepted and wrote all content for an advertorial flipbook featuring Tide HE products. One of the first fully in-house content executions for Hearst, the unit outperformed internal expand rate benchmarks by 50% and received 3x the benchmark CTR.

Hearst Digital Media/Tide

Content Marketing