No Fee Mortgage PLUS Microsite

Tasked with creating an innovative site experience for Bank of America’s dramatic new mortgage product, No Fee Mortgage PLUS, my team combined video and Flash content to create an experience in which a ‘live’ mortgage expert helped users answer questions about their home buying preferences. The site was enormously successful, exceeding client metrics and going on to win a WebAward for Best Bank Website.

Bank of America

microsite, award winner