Bar Karma is the product of Creation Studios, a revolutionary new concept from Current TV and Will Wright, creator of The Sims. In it, users create a TV show communally using proprietary story creation tools and a sophisticated voting system. The most popular story lines are professionally scripted, shot, edited and aired on Current TV.
To capture the revolutionary nature of the show, I created the tagline ‘Make Better TV’ and its surrounding campaign, which exploits tired television cliches to inspire users to create something better. A sub-tag, “Create. Vote. Watch.” boils the project’s complicated structure down to its essence, enabling audiences to immediately grasp how the show is made.