The team at Avon’s mark cosmetics division tasked us with creating a fully immersive Rio experience for their new beauty and fashion collection created and inspired by celebrated handbag designer Carlos Falchi. I led the creative team in developing an online scavenger hunt that guides the visitor through Rio: at each location she must answer a question correctly to add items from the collection to her virtual suitcase. She can get hints from mark’s various properties around the web, from product pages to the brand’s Twitter feed.
Because no third party media drove to the site, we used Facebook Connect to automatically update newsfeeds when fans answered certain questions correctly, creating strong viral marketing that helped us far surpass projected site visitation and engagement metrics.
interactive, social media