Skittles Chocolate

For the Skittles Chocolate launch campaign, we created a separate web destination for each flavor, including microsites, blogs and a Facebook app that enables you to sling pudding at your friends. Designed to appeal to the restless 13-17 demographic, this campaign mimicked the off-kilter, often disturbing humor of the offline creative, which featured a man whose co-workers saw him as a human pinata.

Mars Snackfoods

interactive, social media