The task: use the famously spooky Addams Family to promote Dark Chocolate M&M’S.
The challenge: our licensing agreement forbids us from referencing the TV show in any way.
The solution: send the Addams Family on a road trip across America with iconic M&M’S characters Yellow and Red. The web experience allows users to flip through Yellow’s photo album, read Wednesday’s blog, watch the TV spot and customize vacation postcards to send to friends.
candy, promotion, Microsite, CPG