M&M’S Dark

The task: use the famously spooky Addams Family to promote Dark Chocolate M&M’S.

The challenge: our licensing agreement forbids us from referencing the TV show in any way.

The solution: send the Addams Family on a road trip across America with iconic M&M’S characters Yellow and Red. The web experience allows users to flip through Yellow’s photo album, read Wednesday’s blog, watch the TV spot and customize vacation postcards to send to friends.

M&M’S

candy, promotion, Microsite, CPG

www.mms.com/us/dark