After a disappointing agency review, I was put on the Fishful Thinking project as creative lead for the site relaunch. This posed a unique challenge for me in that, rather than being tasked to create content, I was in charge of overseeing the day-to-day organization of the project and supervising an ever-changing cast of designers. While it was in many ways a very difficult project for me, it was a good one on which to cut my management teeth. The client was ultimately much happier with both the team's performance and the final product.